Collaborative and thoughtful product design guided by user centered research.
Advertising Experiences
Project Summary: My team collaborated with product and design to develop new Ad Experiences in a multi-phased process through design-thinking, generative research, and an iterative approach.
Project Keywords: Change Management, Design-Thinking, Stakeholder Collaboration, Generative Research, & Iterative Design.
Sport Foundational Experiences
Project Summary: Synthesis of 25 primary research sports studies that culminated into a singular POV for design and product stakeholders that green-lit an entire strategic process that I outlined.
Project Keywords: Change Management, Design-Thinking, Stakeholder Collaboration, Process.
Live Experiences
Project Summary: Exploring how cable users longitudinally perceived a “new” experience on Hulu + Live TV through a diary study that then became the basis for iterative design sprints.
Project Keywords: Diary Study, Design-Thinking, Stakeholder Collaboration, Design Jams, & Iterative Design.
What others have said about me…
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"Alex has been a breath of fresh air, he has the right experience in driving at the right altitude. We [Design] feel super supported from a partnership level. The whole watch team feels super confident, knowing we have a research team. He does a great job at building a lot of confidence, building authority. He knows how to document, how to present, fast on his feet, and that goes a long way. He has good frameworks. documentation equals authority, it does bring a lot of impact to the designers even if they don't use what he’s saying, they trust him a LOT, and that’s worth even more. Day to day can be tough, but the long term vision/opportunities, he is good at keeping those in view even when it’s really hard."
Sr. Manager, Product Design
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"...strategy and planning are (and will continue to be) key to setting us on the right path as Disney Streaming continues to invest in that arena. This is where Alex, in my opinion, has really been shining. His ability to craft a highly-detailed research plan inclusive of design and product is something I really admire. His attention to even the smallest details means there's a rock-solid plan ready for execution and not only establishes a roadmap for continuous research and insights gathering, but it also will inform x-functional collaboration along the way.
Principal, Product Design
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"Alex has made outstanding contributions to the Ad Experience team and our product roadmap. Alex demonstrates remarkable composure in high-velocity situations, a trait that can only be associated with experienced and talented UX researchers. I consider myself fortunate to have him as one of our team's key stakeholders."
Director, Product Management