Why did I make this deck?

There was an opportunity to educate the larger organization on the power of user-centered design and research and how that directly ties to business growth. I was inspired by Dan Kraemer’s lecture at Northwestern and decided to repackage the presentation with updated visuals.

What was the impact of this deck?

This deck gave my research peers an additional narrative to influence product and design partners on the power of research specifically and its power to drive business impact.